Prix Picto de la Mode ends 13 March 2026

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Deadline: 13 March 2026. The 28th edition of the PICTO Fashion Photography Award holds a special significance for the PICTO Foundation. Following 2025, the year in which PICTO celebrated its 75th anniversary, 2026 marks the 10th anniversary of the “PICTO Foundation” endowment fund. This year also coincides with a major milestone in the history of photography: the celebration of its bicentennial.

The Picto Prize for Fashion Photography is a cornerstone of the initiatives led by PICTO, a historic player in the photographic ecosystem, in support of creation and emerging talent. Established nearly 30 years ago, the prize reflects a long-standing commitment to photography and, in 2026, resonates with the celebration of its bicentennial.

We aim to make the 2026 edition an exceptional event for these emerging talents—finalists and laureates alike-who will receive the four prizes awarded this year.

This year, we are delighted to welcome Valérie Belin as President of the Jury.

As in previous years, four awards will be presented at the 28th ceremony of the Picto Fashion Photography Prize:

– The Picto Fashion Photography Award highlights a style that contributes to the advancement of photographic creation in the service of fashion and luxury. The originality of the artistic signature and the inspiration evoked by the series will be the key qualities highlighted by this historic award, supported by Leica.

– The le19M endowment for Fine Craft Photography recognizes a visual style capable of developing original creative proposals around the Fashion Craft trades. Aesthetic approach, personal universe, and sensitivity will determine the winner, who will collaborate with one of the resident houses of le19M—an exceptional venue designed by CHANEL, dedicated to the creation and transmission of the Fashion and Decorative Arts métiers.

– The Filippo Roversi endowment which rewards the originality of the vision, the uniqueness of the professional background, and the artistic approach. This award is supported by photographer Paolo Roversi, who will share a portfolio review and a signed print with the recipient.

– The LGA Management / JANVIER endowment, in collaboration with LGA Management Agency and JANVIER Digital Photo Lab, recognizes a visual talent whose photography and art direction, applied to the worlds of beauty, still life, or luxury, spans across various mediums (print, digital, motion design, and video).

Prizes:

– A LEICA SL3-Scamera with an SL 24-70 mm lens.
– The production of an exhibition worth €2,000.
– The winner agrees that two signed prints will be graciously added to the collections of Palais Galliera, Paris Fashion Museum, under the terms established by the institution.
– An endowment of €500 with the support of the Saif.

Photo Contest Website: https://www.pictofoundation.fr/en/prix-picto-de-la-mode-call-for-applications-2026/